MultiChoice Nigeria: Custodian of Nigeria’s Football Viewership Culture...CONTINUE READING THE FULL ARTICLE>>>
Though a line in Nigeria’s old national anthem reads: ‘though tribe and tongue may differ, in brotherhood we stand’, an average Nigerian still thinks and acts along ethnic and religious leaning. However, one way the country still comes together as one is when football is on the front burner.
The astronomic rise of football as a tool for socio-economic development in Nigeria cannot however be discussed without mentioning the role MultiChoice Nigeria plays in bringing top football leagues to the screen of its customers, at an affordable price.
Since the launch of MultiChoice as the first digital satellite broadcasting service in 1993, sports, in Nigeria, has been taken to another level.
