Chelsea FC is set to announce tech company Infinite Athlete as its principal partner for the upcoming 2023-24 season. This partnership will include a front-of-the-shirt sponsorship for both the men’s and women’s kits....CONTINUE READING THE FULL ARTICLE>>>
The news of this potential collaboration was first shared on Twitter by multiple users. According to a report by Sportsbusinessjournal.com, the agreement is currently pending Premier League approval.
A New Parent Company
Infinite Athlete is a new parent company formed after sports operating system Tempus Ex Machina acquired athlete safety engineering firm Biocore last week. Chelsea and Tempus Ex initiated a seven-year partnership last spring, aiming to enhance the fan experience, soccer analytics, and club operations.
The first fan-facing element of this collaboration was the recent introduction of the AI-powered Match View X. This innovative feature allows fans using the official club app to have a personalized streaming experience by selecting statistical and graphical overlays, player tracking data, and more.
According to Tempus Ex, there were a total of 2.7 million views, with nearly half of all fans opting to utilize the interactive features.
While Infinite Athlete and Tempus Ex will continue to market their B2B products to clubs and leagues, the expanded agreement aims to reach a broader audience, inclusive of fans who desire similar experiences from their favorite clubs.
Adding Value to the Partnership
Amy Azzi, senior director and head of sponsorships for T-Mobile, and a member of Sports Business Journal‘s Forty Under 40 class of 2022, recently shared insights in an interview with SBJ’s Ross Nethery.
Azzi discussed her early interest in understanding behind-the-scenes operations, leading to a career that involved college athletics, agency work, and brand marketing. She also highlighted her growth as a leader, the importance of being a good teammate, and the value of assertiveness in asking for what one needs.
Furthermore, the return of SlamBall will take place at Cox Pavilion in Las Vegas on Friday night. League co-founder Mike Tollin attributes this revival to the organic groundswell among fans, which played a crucial role in bringing the sport back to life in the U.S.
Tollin, who also serves as Mandalay Sports Media co-chair, spoke with SBJ’s Austin Karp about the partnership with broadcast partner ESPN, the funding efforts surpassing expectations, and the potential impact of sports wagering and social media on SlamBall’s future….READFULL
