Nigerian rapper Odumodublvck has responded to critics who argue that Nigerian hip-hop and Afrobeat artists are not “real” hip-hop musicians.
During a recent interview, Odumodublvck asserted that Nigerian artists are redefining the genres, blending hip-hop and Afrobeat to create a unique sound that is gaining global recognition.
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He emphasized that Nigerian hip-hop and Afrobeat are distinct in their own right and deserve respect and acknowledgment.
According to him, critics who undermine these genres cannot often create similar music themselves.
Addressing concerns about authenticity, Odumodublvck stated that Nigerian artists are not imitating American or European hip-hop styles but are instead developing their sound that resonates with audiences worldwide.
He highlighted the strong connection young women, in particular, have with Nigerian music, proving its widespread appeal.
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The rapper encouraged his fellow Nigerian artists to keep pushing creative boundaries despite external criticism.
He stressed the importance of staying true to one’s art and not allowing others to define their worth or authenticity.
Odumodublvck’s remarks reinforce the growing influence of Nigerian music on the global stage and the need for continued innovation within the industry.
Odumodublvck said: “I studied the game because they cannot rap exactly the way we rap, they say we’re rapping rubbish, they say it’s not hip-hop, some say we’re just Afrobeat artistes, Yhh, of course, we’re afrobeat artistes but we do hip-hop also.
“The melodies are ancestral, go and check in the history of the world, singers will always blow more than rappers because singing is sweet, now because we sing our hooks by ourselves,21 songs, I sang it,21 hooks, Joey I didn’t call Fireboy, I didn’t call Oxlade, I didn’t call David, I didn’t call Wiz, somebody says “Kala”.
“So because I sang those hooks, they’re trying to tell me I cannot rap, that I’m not doing hip-hop, that he’s not doing hip-hop because he’s not rapping the way they’re rapping, the same way that guy wants to bring that girl down, they want to bring us to their level. Oya come do Egungun, do Azaman, do March am, make I see you, you say the boy is doing rubbish, run am.
“The boy came, changed the game, Rema shouted out Chosen One, you know, he changed the game it’s there, the proof is in putting. And you see these people come out saying, you’re the best rapper in Africa, you’re the best rapper in this, if you’re the best rapper in Africa, your album should be the best hip-hop album in the country, but it’s not. We’ve passed the era of chochocho, show working. Say you’re the biggest Afrobeat artist, you’re not WizKid, you’re not David, you’re not Burna, who are you deceiving?
“As a Barcelona fan, I’ll still say that Real Madrid is the biggest club in the world. You must say the truth, you must say the truth, you understand what I’m saying, what we’re doing is real hip-hop, girls are connecting in Atlanta, in Washington DC, everywhere I went to in America, girls are dancing asses off in ‘Adamabeke, Picnato, Kubolo’, these are verses that have never been wrapped in the history of Nigeria music industry. Instead of being appreciative, they’re trying to tear it down because they cannot do it, we won’t stand for that.
“That’s why this Afrobeat intelligence, we’re here to teach all of you whatever you’re doing that is different, don’t let them tear it down, keep riding that part. Skepta told me ‘the fact they don’t understand it, good, good, good. And the only reason why they’ll talk about us is because when they talk about them nobody would listen.”
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